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Sunday, January 31, 2010

Self Marketing: I felt like this when i studied the 4p's of marketing..............

Promotion the final P


Self Marketing is nothing but how
well you make yourself acceptable to the
society. Self marketing is mainly related to
how well you present yourself and interact
with the society. The society’s perception to
your deeds, acts and even looks acts as factors
affecting your brand value.
Everyone starting from the paperboy to
the milk man who comes to your home at the
day break to the beggar who knocks at you car
window in the traffic signal needs self
marketing. The basic concept related to this is
how well you play your role in every days life
and how well it is accepted by the people
around you.
The times where a person is valued by
his first impressions are lost by mid 80’s and
now it is a period of continuous evaluation. It
is applicable to everyday life, your job, your
bank transactions and even how the society
reacts to you.
When a person is approaching an
organization for a job; his biodata is already in
the table of the interviewer as it is available
from his previous endeavors while working in
another organization. Likewise the banks all
over the world can easily collect the customers
behaviour in repaying a credit from his
previous transactions with any other bank
world over.
Self marketing is sometimes
misjudged and limited to the way you market
yourself in a job interview. But the fact is that
the implications are much more than we
perceive. Self marketing is something which
you require for every action you do in today’s
world where there is surveillance in and all
around you. It can be even considered as a
part of the personal ethics.
The first lesson I learned from my
experiences is that there is a substitute for
everything in this world and it is our duty to
have an upper hand in the market place by
being acceptable and not by being totally
different. Today’s world is having people with
almost equal talents and the mood all around
is of a burgeoning competition. The only
relevant question is how you gain an upper
hand whether it is a job interview or for a
promotion post or even for winning the heart
of a college beauty.
Self marketing is closely associated
with the classical 4 P’s of marketing. It is
nothing but Putting yourself as a right product
in the right place, with a right price, while
keeping yourself upright promotes you as a
brand to the society.
But how is price playing a role in self
marketing? The price is nothing but the
expenses the society incurs in any interaction
with you as being a part of the society. The
society is incurring an expense for each of its
members starting from the time to the services
that is enjoyed by that particular person from
the society. It is our duty to keep our self
eligible for the price that is incurred by the
society.
In my opinion the place is as relevant
as the price in self marketing. It is difficult for
any person to have a pan acceptability. So it is
his duty to find a place where he is mostly
valued so that he being non acceptable
remains out of question atleast in that
segment.
Ultimately it is the ethics what an
individual keeps upright is his promotional
factor in a society. The final ‘P’.