Realty TV shows………. Its high time that you give something positive to the society

I am not doing social policing….and never expect me to do so…..

I am not claiming to be eligible for a seat next to Mahatma Gandhi or Mother Theresa……

But some of these bullshit things that I come across raise my blood pressure and make me talk about some of the basic ethics…….

Being an MBA student, I believe that I know about marketing a little. But the marketing trends followed by some of the television channels are just ridiculous as much as it can….

Take any reality show….. These rascals never forget to include a blind fellow or a handicapped person….. Don’t think that it is with out any intention….. we the common men are intelligent enough to understand that the channel will get excellent viewership by showing some of the celebrities shedding their crocodile tears for these contestants….

Enough is enough…..

What made me write about this is the gr8 idiotic show which I come across in SUN TV and in Surya TV: Deal or No Deal….. 

Many of you might have come across such an idiotic program but still I am briefing you on that… The program is not a quiz or any program which involves intelligence…. It is a simple program where mere luck plays the game and there will be a banker making deals reminding us of the merger and acquisition news that comes in business line…………..

But the latest ad which was shown during a movie was as ridiculous as it could be….. few females cribbing about their unluck and ultimately about their financial burdens which happened due to that and enlisting them as their ultimate reason for coming for the show…………

I pity you Mukesh… you somehow managed to have the image of a good actor but I pity you for the single reason that you are anchoring such a ridiculous program in surya TV. May be you can speak of increasing popularity of the show or the rising numbers of viewership….. I simply damn care about that….

Being an actor / actress you guys are supposed to exhibit some sort of social ethics…. Which many of you forget these days……….. At least don’t use the sentiments of the society towards a physically challenged person or a mentally challenged person to promote your show………….

Please………. Please………… Please exhibit something positive…….. Follow some thing good from the foreign culture……….. Take the example of Nike ad using a physically challenged sportsman to show endorse their products……….. pls do some thing positive…. Give some positive energy to the society………

I know that you people will speak of all those activities like visiting the old age homes and singing in front of them and serving meals in their platter………… But do you think that it make any sense???

If your real intention is to do something good don’t take benefits out of it………. Please don’t show the tears of those old people who are abandoned by their children……….

Don’t take it otherwise………. I do respect some service given by you to the society but what is not digesting to me is the exhibitionism of what you do………..

Give something positive in your messages…….. Show how to save fuels……. Show how to reduce energy food prints…………. Show how to reduce use of paper………… show how to reduce environmental pollution………

But your intentions are different……… I know that you may not be interested because these may not attract viewership…………  and that is what you are ultimately interested in……….. So admit that fact and shrug………

Self Marketing: I felt like this when i studied the 4p's of marketing..............

Promotion the final P

Self Marketing is nothing but how
well you make yourself acceptable to the
society. Self marketing is mainly related to
how well you present yourself and interact
with the society. The society’s perception to
your deeds, acts and even looks acts as factors
affecting your brand value.
Everyone starting from the paperboy to
the milk man who comes to your home at the
day break to the beggar who knocks at you car
window in the traffic signal needs self
marketing. The basic concept related to this is
how well you play your role in every days life
and how well it is accepted by the people
around you.
The times where a person is valued by
his first impressions are lost by mid 80’s and
now it is a period of continuous evaluation. It
is applicable to everyday life, your job, your
bank transactions and even how the society
reacts to you.
When a person is approaching an
organization for a job; his biodata is already in
the table of the interviewer as it is available
from his previous endeavors while working in
another organization. Likewise the banks all
over the world can easily collect the customers
behaviour in repaying a credit from his
previous transactions with any other bank
world over.
Self marketing is sometimes
misjudged and limited to the way you market
yourself in a job interview. But the fact is that
the implications are much more than we
perceive. Self marketing is something which
you require for every action you do in today’s
world where there is surveillance in and all
around you. It can be even considered as a
part of the personal ethics.
The first lesson I learned from my
experiences is that there is a substitute for
everything in this world and it is our duty to
have an upper hand in the market place by
being acceptable and not by being totally
different. Today’s world is having people with
almost equal talents and the mood all around
is of a burgeoning competition. The only
relevant question is how you gain an upper
hand whether it is a job interview or for a
promotion post or even for winning the heart
of a college beauty.
Self marketing is closely associated
with the classical 4 P’s of marketing. It is
nothing but Putting yourself as a right product
in the right place, with a right price, while
keeping yourself upright promotes you as a
brand to the society.
But how is price playing a role in self
marketing? The price is nothing but the
expenses the society incurs in any interaction
with you as being a part of the society. The
society is incurring an expense for each of its
members starting from the time to the services
that is enjoyed by that particular person from
the society. It is our duty to keep our self
eligible for the price that is incurred by the
society.
In my opinion the place is as relevant
as the price in self marketing. It is difficult for
any person to have a pan acceptability. So it is
his duty to find a place where he is mostly
valued so that he being non acceptable
remains out of question atleast in that
segment.
Ultimately it is the ethics what an
individual keeps upright is his promotional
factor in a society. The final ‘P’.